Streamline Event Engagement with Automation

Streamline Social Post Management &  Partner Reposting with Automation

August 19, 20253 min read

Introduction:
"So, let’s talk about reposting partner posts. Imagine you have a list of, say, 50 to 100 (or more!) people that are vending at your event, or in your directory, and you’re able to repost high-quality content from each of them. In less than a minute per post" - Gabe Ripley

In today's digital world, automation has become a buzzword across industries. Yet, its practical application can seem elusive. Business owners, especially those who’s communities generate a lot of content, stand to gain significantly from embracing simple automation techniques. This post unpacks how Gabe Ripley explains using automation to streamline octal media management tasks by reposting partner content. And then some sample results.

Understanding Gabe Ripley's Expertise
Gabe Ripley, a self-proclaimed computer geek since 1984, has been deeply entrenched in tech development. He currently operates as a fractional CTO and R&D AI specialist. Gabe marries his deep understanding of technology with business acumen to help businesses save time through automation.

The Magic of Automating Reposts
Gabe starts by outlining a straightforward automation task: reposting partner content. This technique involves compiling a list of vendors or participants in an event, such as a conference or exhibition, and automating the reposting of their high-quality content.

  • How does it work? Imagine having all your event's vendor Instagram handles organized neatly in a Google Sheet. This list becomes the foundation for your weekly content automation.

  • The Role of Automation: Automation can sort, rank, and repost the most popular posts from your partners across multiple platforms like Instagram and YouTube.

  • Tools Used: Gabe showcases a simple setup using social planners and Google Sheets to automate the posting process, highlighting how this system seamlessly allows for content to appear to be posted overnight.

Benefits for Business Owners
The primary advantage for social media managers is clear: time savings. Instead of manually scheduling posts, the automated system allows business owners to focus on engaging with real people during their events.

  • Collaboration is Key: Collaborate with partners for content reposting rather than outright copying. This strengthens connections and ensures that the reposting process benefits all parties involved.

Who Benefits the Most?
According to Gabe, this strategy is ideal for event managers who schedule mentors, stage acts, or vendors. Catalogs associations in other large networks of people involved in a business whether you have 50 or 350 partners, automation can effectively manage them all, albeit with varying degrees of setup effort.

  • Beyond Events: The approach is also suitable for catalogs or associations with a broad network of vendors or members.

Human Touch in the Age of Automation
Gabe emphasizes the importance of maintaining human connections despite the rise of automation. By automating the tedious tasks, business owners can spend more time interacting with people – something machines can't replace.

Conclusion:
Gabe Ripley's insights offer a practical glimpse into leveraging automation for event management. By organizing and automating reposting tasks, business owners free themselves from mundane activities and enhance their time spent in personal interactions. If you have a large network or plethora of events, consider how automation could be integrated into your process to improve efficiency.


Call to Action:
Interested in streamlining your event management tasks with automation? Reach out to Gabe at [email protected] to explore how his expertise can be tailored to your needs."

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